FEATURES AND TYPES OF SITES OF THE COMPANIES OF THE B2B SECTOR
Authors
Vardishvili L., Chechelashvili M., Lazviashvili L.
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Annotation
The article is devoted to the strategy of online promotion of goods and services, which is currently one of the key elements of the company's marketing plan. According to the authors, it fixes the goals of advertising campaigns, basic approaches to marketing communications, tools for promoting a product to the market. The authors believe that the developed promotion strategy will help the company to find the required number of clients, which will ensure the profitability of the business. The authors reviewed and analyzed the features and types of B2B companies. The object of the research is the strategy of promoting the company's goods and services in the B2B sector.
Keywords
Authors
Vardishvili L., Chechelashvili M., Lazviashvili L.
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References:
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