THE NEED TO IMPROVE MARKETING RESEARCH IN COMMERCIAL BANKS OF UZBEKISTAN
Authors
Abdukhalilova Laylo
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Annotation
This article describes the essence of marketing, the factors of organizing marketing
activities, the need for marketing research in the banking sector. In order to reveal the topic and
study the current state of marketing research in commercial banks of Uzbekistan, separate sections
of marketing research of JSCB “Kapitalbank” were analyzed.
Keywords
Authors
Abdukhalilova Laylo
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References:
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