THE WORLD WINE MARKET AND GEORGIA – DEVELOPMENT OPPORTUNITIES

Georgian wine is one of the oldest wines in Europe. The existence of winemaking in Georgia is indicated by the earliest signs of about 8000 years ago, which gives Georgia the status of the homeland of wine. Winemaking has been a priority for Georgia since time immemorial. In the conditions of global competition, it is necessary to implement the standardization and branding of the unique methods of making Georgian wine. Although winemaking occupies a small place in the world market today, Georgian wine has a great future. Georgian wine is distinguished by its ancient history and production methods, which makes it unique. According to scientists, Georgian wine production will make a significant contribution to the world economy, which will create the foundations for a significant change in the Georgian economy.

Winemaking played and continues to play a special role in the national economy of Georgia. Recently, significant activities have been observed in the Georgian wine market, which increases the interest in this field. Part of the activities is expressed in the promotion of wine through exhibitions and conferences held in different countries of the world, which leads to the growth of its area of ​​awareness.

Georgian wine business has great potential for development, but this is possible only in the case of quality wine production. Despite the existing problems, it is necessary to thoroughly study the exporting countries, to produce wine of appropriate quality and price, to export it and to establish oneself in foreign markets.