Mediatisation of culture and its impact on the development of public consciousness

This article delves into the intricate phenomenon of the "mediatisation of culture" to uncover its essence and thoroughly analyze its influence on the development of public consciousness. Employing a multifaceted methodology, the study utilizes content analysis, case studies, ethnographic research, and modelling and simulation to comprehensively explore the mediatisation of culture. The research places particular emphasis on the evolution of this phenomenon, taking into account its historical development from the 18th century in industrial society to its manifestation in the global information society. The study pays special attention to the role of media in shaping the socio-cultural space of Ukraine, presenting a conceptual framework to deepen our understanding of cultural mediatisation and its role in contemporary social consciousness. In the context of the complex political and socio-cultural situation in Ukraine, entwined with the Russian-Ukrainian war, the article aims to address the urgent task of scientifically analyzing the essence and dynamics of the mediatisation of culture. It underscores the profound impact of media on cultural processes, emphasizing the consequential influence on the perception, understanding, and formation of values in society. Furthermore, the study not only scrutinizes the current state of cultural mediatisation but also forecasts the future interaction between media and public consciousness based on the dynamic changes in the contemporary cultural context.