In the original languageTranslation into English

Mediatisation of culture and its impact on the development of public consciousness

Authors

Levchenko Anton

Rubric:Theory and history of art
537
1

Annotation

This article delves into the intricate phenomenon of the "mediatisation of culture" to uncover its essence and thoroughly analyze its influence on the development of public consciousness. Employing a multifaceted methodology, the study utilizes content analysis, case studies, ethnographic research, and modelling and simulation to comprehensively explore the mediatisation of culture. The research places particular emphasis on the evolution of this phenomenon, taking into account its historical development from the 18th century in industrial society to its manifestation in the global information society. The study pays special attention to the role of media in shaping the socio-cultural space of Ukraine, presenting a conceptual framework to deepen our understanding of cultural mediatisation and its role in contemporary social consciousness. In the context of the complex political and socio-cultural situation in Ukraine, entwined with the Russian-Ukrainian war, the article aims to address the urgent task of scientifically analyzing the essence and dynamics of the mediatisation of culture. It underscores the profound impact of media on cultural processes, emphasizing the consequential influence on the perception, understanding, and formation of values in society. Furthermore, the study not only scrutinizes the current state of cultural mediatisation but also forecasts the future interaction between media and public consciousness based on the dynamic changes in the contemporary cultural context.

Keywords

mediatisation of culture
media culture
industrial society
post-industrial society
global information society
public consciousness
mass culture.

Authors

Levchenko Anton

Rubric:Theory and history of art
537
1

References:

. Gotz L.S. (2019) Media wars through the lens of Cinema Studies: between Foucault and Baudrillard. Bulletin of the National Academy of Management Personnel of Culture and Arts No. 2. P. 185-189 (In Ukrainian).

2. Krotz, F. (2017). Explaining the mediatisation approach. Javnost—The Public, 24(2), P. 103–118 (In English).

3. Luhmann, N. (2000). The Reality of the Mass Media (K. Cross, Trans.). Stanford, CA: Stanford University Press (In English).

4. Thompson J. (1993) Social theory and the media. Communication Theory Today. London. P. 27-49 (In English).

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