In the original languageTranslation into English
BUILDING CONSUMER TRUST THROUGH PERSONALIZATION: A CASE STUDY OF UZBEKISTAN’S DIGITAL INSURANCE MARKET
Authors
Yuldashev Akrom Qurbannazarovich
Rubric:Economics and Management
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This study investigates the relationship between perceived personalization and consumer trust in Uzbekistan’s insurance market amid digital transformation. A survey of 400 respondents confirmed a significant correlation between personalization and trust, with prior insurance experience enhancing openness to digital products. The findings highlight the importance of trust-building strategies, simplified digital interfaces, and localized user experiences to boost adoption, offering insights into consumer behavior in emerging insurance markets.
Keywords
digital insurance
personalization
trust
digital transformation
consumer behavior
Uzbekistan
Authors
Yuldashev Akrom Qurbannazarovich
Rubric:Economics and Management
1392
1
Share
1392
1
References:
- Weinmann, M., Schneider, C., & vom Brocke, J. (2023). Artificial Intelligence in Personalized Insurance: Opportunities and Challenges. Journal of Risk and Insurance, 90(1), 112–133.
- Lin, Y., & Zhang, L. (2022). Personalization and Consumer Trust in Digital Financial Services. Insurance: Mathematics and Economics, 105, 72–85.
- Kim, H.-W., & Park, Y. J. (2020). The Role of Trust in the Acceptance of Digital Insurance Platforms. Electronic Markets, 30, 561–573.
- The Geneva Association. (2023). Digital Transformation in Insurance: Implications for Consumers and Providers. Geneva: The Geneva Association Reports.
- Sattorova, M. (2021). Digitalization of Insurance in Uzbekistan: Current Trends and Barriers. Central Asian Journal of Business and Economics, 12(2), 53–66.
- Rahmatov, B. A. (2023). Consumer Attitudes toward Insurance Products in Uzbekistan: A Behavioral Perspective. Uzbekistan Journal of Applied Economics, 4(1), 88–102.
- Nomozova K. I. Improvement of Capital Requirements in Insurance Companies of Uzbekistan // Improvement of Capital Requirements in Insurance Companies of Uzbekistan. - Tashkent: Banking and Finance Academy of the Republic of Uzbekistan, 2024. - 26 p. (In Russian)
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