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Improving the use of digital marketing in banks

Authors

Minarova Murshida Khojimuratovna

Rubric:Marketing
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This article explores the evolving landscape of digital marketing in the banking sector, focusing on its current effectiveness, challenges, and future prospects. Through an analysis of various digital marketing strategies, including data-driven personalization, AI, and blockchain technology, the study examines their impact on customer engagement, conversion rates, and trust in digital banking services. Additionally, the article discusses the growing importance of sustainable and ethical marketing practices in enhancing brand loyalty and customer acquisition. Based on these findings, the article provides recommendations for banks to optimize their digital marketing strategies, suggesting a focus on technological innovation, customer-centric approaches, and adherence to ethical standards.

Keywords

Customer Acquisition.
Mobile Banking
Digital Marketing
Banking Sector
Customer Engagement
Data Analytics
Personalization
Artificial Intelligence
Blockchain
Regulatory Compliance
Sustainability
Ethical Marketing
Brand Loyalty

Authors

Minarova Murshida Khojimuratovna

References:

    1. Chen, A. (2018). Digital Strategies in Banking. Journal of Financial Technology, 12(3), 204-219.
    2. Davis, R., & Thompson, L. (2019). Banking Consumer Trends in the Digital Era. International Journal of Consumer Studies, 43(4), 375-387.
    3. Gupta, S., & Kumar, V. (2021). Measuring the Impact of Digital Marketing in Banking. International Journal of Bank Marketing, 39(2), 310-329.
    4. Kim, Y., & Park, H. (2020). Artificial Intelligence in Bank Marketing. Journal of Marketing Technology, 22(1), 45-60.
    5. Lee, M., Choi, Y., & Kim, J. (2020). From Traditional to Digital: The Evolution of Marketing in Banking. Digital Banking Review, 14(2), 112-128.
    6. Morris, D. (2018). Digital Accessibility in Banking Marketing. Financial Services Quarterly, 55(1), 98-114.
    7. Patel, R., & Mehta, S. (2022). Personalization in Banking Marketing. Journal of Digital Banking, 6(3), 255-270.
    8. Rodriguez, A., & Lopez, M. (2021). Blockchain: A Game Changer for Bank Marketing? Blockchain in Finance, 5(4), 177-195.
    9. Singh, R., & Chaudhary, K. (2022). Ethics and Compliance in Digital Bank Marketing. Banking Law Journal, 139(6), 502-520.
    10. Smith, J., & Johnson, K. (2019). From Traditional to Digital: The Evolution of Marketing in Banking. Marketing and Banking Today, 28(1), 75-88.
    11. Williams, C., & Brown, T. (2023). The Future of Digital Marketing in Banking. Financial Marketing Perspectives, 21(1), 33-49.
    12. Garcia, L. (2021). Sustainable Digital Marketing in Banking. Journal of Sustainable Finance, 17(2), 140-155.

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