Improving the use of digital marketing in banks
Authors
Minarova Murshida Khojimuratovna
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This article explores the evolving landscape of digital marketing in the banking sector, focusing on its current effectiveness, challenges, and future prospects. Through an analysis of various digital marketing strategies, including data-driven personalization, AI, and blockchain technology, the study examines their impact on customer engagement, conversion rates, and trust in digital banking services. Additionally, the article discusses the growing importance of sustainable and ethical marketing practices in enhancing brand loyalty and customer acquisition. Based on these findings, the article provides recommendations for banks to optimize their digital marketing strategies, suggesting a focus on technological innovation, customer-centric approaches, and adherence to ethical standards.
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Authors
Minarova Murshida Khojimuratovna
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