CHARACTERISTICS, STRUCTURE OF ADVERTISING TEXT AND PSYCHO-LINGUISTIC ANALYSIS OF COMMON COMMERCIAL SLOGANS IN THE UZBEK MARKET
Authors
Kosimbetova Aygul, Suyarova Khadicha
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Annotation
Advertising texts have been studied by experts in marketing, linguistics, economy and psychology for a long time. This paper investigates advertising texts from linguistic and psychological perspectives. The main features and structure of advertising language have been studied. One of the main parts of advertising text is a slogan, which is a typical brand motto. Common ad slogans in the Uzbek market were collected and analyzed based on their effectiveness, structure, and linguistic units. The author’s analysis of how effective slogans should be is given in the conclusion section.
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Authors
Kosimbetova Aygul, Suyarova Khadicha
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