Frame as a Cognitive Basis for Intercultural Communication
Authors
Aftab Hajiyeva
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This article examines frames from the perspective of modern cognitive linguistics as applied to intercultural communication. Research findings demonstrate that intercultural communication requires consideration of possible mismatches in the cognitive spaces of interlocutors and differences in their worldviews and cultural codes, which are essential for successful communication. A distinction is made between the following concepts: cognitive environment, cognitive space, and cognitive base. A full understanding of a frame requires knowledge of extralinguistic factors, which, in turn, are part of its structure. Frame components have indexical meaning and correspond to the value system of a particular culture. The article explores the problem of the existence of similar but non-identical frames and its impact on intercultural communication. Cases of communication breakdowns and ways to overcome them are presented.
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Authors
Aftab Hajiyeva
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