CHANGES IN THE GLOBAL CONTEXT OF TRADITIONAL PATTERNS DESIGN (COMPARATIVE ANALYSIS)

This article analyzes the changes occurring in the design of traditional ikat fabrics in a global context based on color, technique, and cultural-semantic aspects. The research objects selected are India's Patola, Malaysia's Pua Kumbu, Indonesia's Geringsing, Japan's Kasuri, and Uzbekistan's Atlas fabrics. The article conducts a comparative analysis of the coloristic system, resist dyeing technique, pattern composition, and semantic load of these fabrics. According to the research results, Southeast Asian ikats (Pua Kumbu, Geringsing) have a more ritual-protective and cosmological color system, while the Indian Patola stands out with its high-contrast and complex symmetrical color composition. Uzbekistan's atlas has actively adapted to global fashion processes with its colorful expressiveness and free composition, while Japanese kasuri demonstrates aesthetic simplicity based on minimalism and indigo dominance. In the process of globalization, traditional ikat fabrics are undergoing transformation through technological modernization, the use of synthetic dyes, and adaptation to market demands. At the same time, their regional identity and color-semantic system are preserved. The research reveals the interpretation of traditional ikat fabrics in modern design and the interconnection between cultural heritage and fashion.