Digital Marketing in Adventure Tourism: Trends, Challenges, and Implications: A review
Authors
Anduela Lile, Lumtor Shkreli
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This review explores integrating digital marketing strategies in the context of adventure tourism. Focusing on recent studies, this paper examines how digital marketing tactics might be used in the context of adventure tourism. The analysis explores the new developments, difficulties, and effects of promoting adventure tourist experiences through digital marketing. According to empirical data, adventure tourism companies are increasingly using digital marketing strategies to reach their target markets. According to recent studies, social media sites like Instagram and YouTube, podcasts, and blogs have developed into effective marketing tools for adventure travel and activities. Additionally, cutting-edge virtual reality (VR) and augmented reality (AR) experiences have become important tools for engrossing potential tourists in exhilarating adventure tourism services. User-generated content has also grown in popularity because adventure travelers' reviews and images are a major source of inspiration and engagement.
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Authors
Anduela Lile, Lumtor Shkreli
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