NATION BRANDING OF AZERBAIJAN WITHIN THE CONTEXT OF THE MIDDLE CORRIDOR
Authors
Xin You
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This paper examines Azerbaijan’s nation branding strategy in relation to its strategic position along the Middle Corridor. Utilizing the Anholt-Ipsos Nation Brands Index as an analytical framework, the study explores how Azerbaijan aligns its national branding efforts with broader geopolitical and economic objectives to enhance its international profile and advance sustainable development. The findings highlight the dual role of nation branding as a diplomatic mechanism and an economic strategy, underscoring the importance of governance, cultural diplomacy, and service quality in shaping a resilient and competitive national identity.
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Authors
Xin You
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References:
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