The Effectiveness of Promoting Services Through Social Media
Authors
Ziyaeva Mukhtasar Mansurdjanovna
Share
Annotation
Social media platforms have revolutionized marketing strategies by enabling direct and interactive engagement with consumers. This study investigates the effectiveness of promoting services through social media by analyzing practices across industries such as tourism, education, and healthcare. Employing a survey of 500 respondents and statistical analysis, the research identifies key factors influencing consumer perceptions and behavior. Findings reveal that 78% of respondents find social media advertisements useful, emphasizing the importance of high-quality content, targeted advertising, and user engagement. The study concludes with practical recommendations for enhancing social media marketing strategies and calls for future research on integrating digital innovations and artificial intelligence into service promotion.
Keywords
Authors
Ziyaeva Mukhtasar Mansurdjanovna
Share
References:
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.
Statista (2023). Global social media usage trends. Available at: https://www.statista.com.
Pew Research Center (2023). Social media fact sheet. Available at: https://www.pewresearch.org.
Smith, A. (2022). Social Media Engagement in 2022. Digital Marketing Review, 14(3), 45-53.
Jones, R. (2021). The impact of visual content on consumer behavior. Journal of Marketing Trends, 23(2), 78-90.
Davis, T. (2022). Micro-influencer marketing strategies. Social Media Today, 12(4), 32-44.
Other articles of the issue
