Improving the Decision-Making Mechanism When Forming a Product Range
Authors
Abdukhalilova Laylo Tokhtasinovna
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The formation of a product range is a critical business function that significantly influences competitiveness in dynamic markets. This study evaluates decision-making mechanisms, emphasizing data-driven strategies, market analysis, and structured frameworks. Utilizing a mixed-methods approach, the research identifies key challenges such as reliance on outdated methods and intuition. Decision-tree models and SWOT analysis were employed to propose a three-step decision-making framework incorporating market analysis, scenario planning, and feedback integration. The findings highlight improvements in product alignment, overstocking reduction, and customer satisfaction when data-driven methodologies are adopted. The study provides actionable insights for optimizing product decisions in volatile markets.
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Authors
Abdukhalilova Laylo Tokhtasinovna
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References:
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