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Implementation of Innovative Services in Commercial Banks
Authors
Minarova Murshida Khozhimuratovna
Rubric:Marketing
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Annotation
The financial sector, particularly commercial banking, is witnessing rapid transformation driven by innovative services. This study investigates the implementation of innovative services in commercial banks in Uzbekistan, focusing on their impact on operational efficiency and customer satisfaction. Using a qualitative approach, this research analyzes insights from semi-structured interviews with 15 banking professionals in Uzbekistan. Findings reveal critical themes and challenges in the adoption of innovative services. The study concludes with recommendations for optimizing the integration of these innovations.
Keywords
Innovative services
commercial banks
qualitative method
banking professionals
customer satisfaction
operational efficiency.
Uzbekistan
Authors
Minarova Murshida Khozhimuratovna
Rubric:Marketing
830
0
Share
830
0
References:
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