In the original languageTranslation into English
Tools for shaping innovative marketing strategies in the consumer goods market
Authors
Ziyaeva Mukhtasar Mansurdjanovna
Rubric:Marketing
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Annotation
This scientific article examines the necessity and tools of application of innovative marketing strategies in the consumer goods market. It also explains the formation of marketing strategies in the context of modernization of the economy, the possibility of identifying and incorporating into the marketing strategy innovative measures aimed at increasing economic efficiency and ensuring the company's long-term competitive advantage
Keywords
consumer goods market
wholesale
retail
consumer goods
innovative marketing
marketing strategy
marketing planning.
Authors
Ziyaeva Mukhtasar Mansurdjanovna
Rubric:Marketing
640
4
Share
640
4
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