Tools for shaping innovative marketing strategies in the consumer goods market

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Tools for shaping innovative marketing strategies in the consumer goods market

Authors

Ziyaeva Mukhtasar Mansurdjanovna

Rubric:Marketing
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Annotation

This scientific article examines the necessity and tools of application of innovative marketing strategies in the consumer goods market. It also explains the formation of marketing strategies in the context of modernization of the economy, the possibility of identifying and incorporating into the marketing strategy innovative measures aimed at increasing economic efficiency and ensuring the company's long-term competitive advantage

Keywords

consumer goods market
wholesale
retail
consumer goods
innovative marketing
marketing strategy
marketing planning.

Authors

Ziyaeva Mukhtasar Mansurdjanovna

References:

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