HOW IS TRADITIONAL MEDIA INFLUENCED BY CONTEMPORARY CHANGES IN THE TECHNOLOGY INDUSTRY?
Authors
Cheng Huang
Share
Annotation
For decades, the media industry has been undergoing great changes. Traditional media are facing unprecedented challenges today. With the vigorous rise of new digital media, traditional media such as newspapers, radio, and television are gradually withdrawing from the historical stage or experiencing a transformation of the carrier form. This paper analyzes three driving factors of the great changes in the media industry, namely the progress of information technology, changes in the audiences’ reading habits, and the changes in enterprise marketing mode. Interview with media practitioners was conducted to provide first-hand data to analyze the overall impact of technological change on the media industry. Finally, it put forward two development directions for traditional media, that is, cooperation with existing news aggregation platforms and transformation to providing mobile news services.
Keywords
Authors
Cheng Huang
Share
References:
- Payomo, Felicia. "The Decline Of Traditional Print Journalism In A Digital Age". Thecampanil.Com, 2019, http://www.thecampanil.com/the-decline-of-traditional-print-journalism-in-a-digital-age/.
- Bojanini, Valentina. "The “Dying” Media Issue". Washington Square News, 2015, https://nyunews.com/2015/09/08/the-dying-media-issue-2/.
- Roemer, Robin. "Mechanization of the Printing Press." (2015).
- Schroyer, Trent. "Daniel Bell," The Coming of Post-Industrial Society"." Telos: Critical Theory of the Contemporary 19. a (1974).
- Coe, Lewis. The telegraph: A history of Morse's invention and its predecessors in the United States. McFarland, 2003.
- "Internet Users In The World 2021". Statista, 2022, https://www.statista.com/statistics/617136/digital-population-worldwide/
- "Internet Users, UK Office For National Statistics". Ons.Gov.Uk, 2022, https://www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/bulletins/internetusers/2020
- "Global Digital Advertising Market Analysis & Forecasts". Globenewswire News Room, 2022, https://www.globenewswire.com/news-release/2021/11/18/2337022/28124/en/Global-Digital-Advertising-Market-Analysis-Forecasts-2015-2020-2021-2025F-2030F.html#:~:text=The%20global%20digital%20advertising%20market,at%20a%20rate%20of%2015.3%25.
- James, Sarah. "Newspapers Fighting For Survival As COVID-19 Ravages Ad Spending". Spglobal.Com, 2020, https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/newspapers-fighting-for-survival-as-covid-19-ravages-ad-spending-58306183.
Other articles of the issue
