THE IMPACT OF MODERN TECHNOLOGIES ON THE CODES OF ETHICS OF AN ADVERTISING SPECIALIST
Authors
Michurina Darya Alekseevna,
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Annotation
Advertising communication is a form of communication between the advertiser and the audience, so it is important to understand that the unpleasant impression created about advertising can be transferred by the recipients to the product itself. Not all companies today take into account the ethical component of advertising messages, are aware of their responsibility to society. This trend is especially noticeable in the example of advertising distributed using various digital technologies. In this article, we will look at the features of ethical codes in force in different countries in order to identify how they reflect the current realities of the advertising market. Based on the results of the study, we came to the conclusion that in modern conditions, advertising communication should be approved by society from an ethical point of view, and society should be protected from the harmful effects of advertising through various mechanisms - legislative, professional.
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Authors
Michurina Darya Alekseevna,
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