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Integral Marketing: Foundations and Definitions

Authors

Ziyaeva Mukhtasar Mansurdjanovna

Rubric:Marketing
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Annotation

This scientific article analyzes the essence of integral marketing, aspects related to economics and psychology. Also, directions for using integral marketing in influencing consumers are studied

Keywords

integral marketing
culture creatives
marketing system
digital marketing
business

Authors

Ziyaeva Mukhtasar Mansurdjanovna

References:

  1. https://dictionary.cambridge.org/dictionary/english/integrated-marketing
  2. https://eroskosmos.org/integral-marketing/
  3. Tarasov Pavel Stepanovich, Smirnova Diana Shamasovna Integral indicators for evaluating the effectiveness of territorial marketing // Vestnik ASTU. Series: Economy. 2012. №2. URL: https://cyberleninka.ru/article/n/integralnye-pokazateli-otsenki-effektivnosti-territorialnogo-marketinga (date of access: 02/28/2023).
  4. Why Integrated Marketing is the Future/ https://www.forbes.com/sites/shamahyder/2018/11/29/why-integrated-marketing-is-the-future/?sh=65b211b11736
  5. Desai, Vaibhava. (2019). Digital Marketing: A Review. International Journal of Trend in Scientific Research and Development. Special Issue. 196-200. 10.31142/ijtsrd23100.

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