In the original languageTranslation into English
Integral Marketing: Foundations and Definitions
Authors
Ziyaeva Mukhtasar Mansurdjanovna
Rubric:Marketing
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Annotation
This scientific article analyzes the essence of integral marketing, aspects related to economics and psychology. Also, directions for using integral marketing in influencing consumers are studied
Keywords
integral marketing
culture creatives
marketing system
digital marketing
business
Authors
Ziyaeva Mukhtasar Mansurdjanovna
Rubric:Marketing
683
0
Share
683
0
References:
- https://dictionary.cambridge.org/dictionary/english/integrated-marketing
- https://eroskosmos.org/integral-marketing/
- Tarasov Pavel Stepanovich, Smirnova Diana Shamasovna Integral indicators for evaluating the effectiveness of territorial marketing // Vestnik ASTU. Series: Economy. 2012. №2. URL: https://cyberleninka.ru/article/n/integralnye-pokazateli-otsenki-effektivnosti-territorialnogo-marketinga (date of access: 02/28/2023).
- Why Integrated Marketing is the Future/ https://www.forbes.com/sites/shamahyder/2018/11/29/why-integrated-marketing-is-the-future/?sh=65b211b11736
- Desai, Vaibhava. (2019). Digital Marketing: A Review. International Journal of Trend in Scientific Research and Development. Special Issue. 196-200. 10.31142/ijtsrd23100.