MANAGEMENT OF STRATEGIC DEVELOPMENT OF AN ENTERPRISE
Authors
Dobrovolska Ella Volodymyrivna, Pokotylska Nataliia Volodymyrivna, Volskyi Volodymyr Anatoliyovych
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Annotation
The article examines the theoretical and practical aspects of managing the strategic development of an enterprise in the context of a dynamic external environment. The study is based on the analysis of the private enterprise “Kalynskyi Kliuch,” operating in the agricultural sector. Particular attention is paid to the assessment of financial and economic performance indicators, which reflect the effectiveness of strategic management decisions. The research identifies a positive trend in the enterprise’s development, including a 6.6-fold increase in revenue, improved profitability, and strengthened financial stability. At the same time, certain constraints, such as the high level of depreciation of fixed assets and insufficient innovation activity, have been identified. The study substantiates the need for implementing a comprehensive strategic management approach focused on modernization, digitalization, and efficient resource utilization. The results obtained can be used to improve strategic decision-making and ensure sustainable development of enterprises in the agricultural sector.
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Authors
Dobrovolska Ella Volodymyrivna, Pokotylska Nataliia Volodymyrivna, Volskyi Volodymyr Anatoliyovych
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References:
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