MASS EVENT DIRECTION AND ARTIFICIAL INTELLIGENCE: COMPETITION AND COLLABORATION
Authors
Sodiqov Ilhom Yakubovich

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Annotation
This article examines the impact of artificial intelligence technologies on the creative process through the example of directing mass celebrations and theatrical performances. The possibilities of using intelligent systems such as ChatGPT in scriptwriting, artistic concept development, mass scene planning, and audience engagement are analyzed. The study concludes that artificial intelligence should be considered not as a competitor to the director, but as a creative and organizational collaborator.
Objective: To determine the fundamental significance of the collaboration between mass event directors and artificial intelligence, noting that artificial intelligence, as a modern technology, now serves as a vital support for the creative process.
Methods: historical, systematic analysis and cultural studies.
Results: The possibilities of using artificial intelligence (AI) technologies in the direction of public holiday performances are identified and described. The modern capabilities and creative problems of AI, especially in the work of the director, are analyzed. It is stated that the spiritual content and emotional impact of the holiday still depend on the skill of the director.
Scientific innovation: The role of artificial intelligence in the direction of public holidays has been scientifically described for the first time as a creative partnership. The study identifies the analytical capabilities of digital algorithms and establishes a functional model of AI as a “digital assistant” in the processes of scripting, visualization, and audio-visual synthesis.
Scientific Novelty: the main ideas of the article can be used in theory and practice in the staging of public holidays.
Keywords
Authors
Sodiqov Ilhom Yakubovich

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References:
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