Enhancing sales force efficiency as part of marketing strategy optimization
Authors
Jamoliddinov Faxriyor Shodiyor o‘g‘li
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This article argues that enhancing sales force efficiency is a core component of marketing strategy optimization for B2B distributors. It demonstrates how digital enablement tools, aligned incentives, and integrated processes transform sales teams from transactional agents into strategic partners. By synchronizing sales activities with marketing objectives—such as trade promotion execution and new product launches—distributors can amplify campaign ROI, ensure precise in-store execution, and strengthen retailer relationships, thereby turning the sales force into a critical driver of marketing effectiveness and competitive advantage.
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Authors
Jamoliddinov Faxriyor Shodiyor o‘g‘li
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