SOCIO-CULTURAL IMAGE OF THE NEW UZBEKISTAN AND CULTURAL TOURISM

Purpose of the study: This article comprehensively analyzes the significance of the large-scale reforms being implemented in the process of building a New Uzbekistan in shaping and strengthening the socio-cultural image of the country. In particular, the new Constitution adopted in the Republic of Uzbekistan and the democratic principles, the primacy of human rights and freedoms, and the development of civil society institutions established in it are considered as important factors in the renewal of the socio-cultural sphere.

Results: The role of Uzbekistan’s peaceful, open and constructive foreign policy, efforts to expand mutually beneficial relations with foreign countries and international organizations in enhancing the country’s positive socio-cultural image in the international arena was highlighted. The opportunities for developing cultural cooperation with foreign countries: the organization of international festivals, forums, exhibitions and joint cultural projects, and the widespread promotion of Uzbekistan’s culture and spiritual heritage to the world community were analyzed.

Scientific novelty: Systematic study of cultural tourism will allow for a deeper study and scientific forecasting of the prospects for the development of the socio-cultural image of this New Uzbekistan.

Practical significance: At the same time, the development of cultural tourism was studied as an important strategic direction in strengthening the socio-cultural image of New Uzbekistan. It was determined that the role of the rich historical and cultural heritage of Uzbekistan, including cities and monuments included in the UNESCO World Heritage List, pilgrimage tourism sites, ethnographic diversity, unique natural landscapes, as well as national cuisine and gastronomic traditions in the rapid development of cultural tourism is also a new area of ​​scientific research that needs to be studied.

Methods: comparative analysis, art studies analysis, document analysis, statistics analysis methods were used.