Use of marketing methods in studying the demand for local pharmaceutical products
Authors
Bobojonov Bakhrombek Ruzimovich
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This article explores the application of marketing methods to analyze the demand for local pharmaceutical products. Utilizing both primary and secondary research techniques such as surveys, focus groups, and interviews, the study identifies consumer behavior, brand loyalty, and decision-making processes among users of pharmaceutical products. The research highlights the importance of understanding market dynamics and consumer preferences to enhance marketing strategies for pharmaceutical companies. This comprehensive analysis provides valuable insights into the factors influencing the demand for pharmaceutical products and proposes strategic measures to optimize market penetration and competitive advantage.
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Authors
Bobojonov Bakhrombek Ruzimovich
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References:
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