In the original languageTranslation into English
USE OF PRIVATE LABELS IN TRADING ACTIVITIES
Year of publication
2023city
PrahaAuthor
S.V. Panasenko, O.S. Karashchuk, A.F. Nikishin, T.V.Pankina, E.A. Mayorova
ISBN:978-80-88612-13-1
152
0
152
0
One of the important areas for creating a unique assortment policy, and consequently, for stimulating sales, are private labels. The tutorial discusses the use of private labels in the activities of modern trade organizations. The textbook is intended for students in such fields of study as 38.04.06 “trading business” as part of master's programs.
Author
S.V. Panasenko, O.S. Karashchuk, A.F. Nikishin, T.V.Pankina, E.A. Mayorova
ISBN:978-80-88612-13-1
152
0
152
0