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MODERN TRENDS IN ASSORTMENT FORMATION IN TRADE

Year of publication

2024

city

Praha

Author

O.S. Karashchuk, A.F. Nikishin, T.V.Pankina, L.A. Bragin, E.A. Mayorova

DOI:10.29013/MTIAFIT.BraginL.KarashchukO.MayorovaE.NikishinA.PankinaT.37.2024
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The purpose of the textbook “Modern trends in assortment formation in trade” is to study modern approaches to the formation of an assortment of trade organizations. The textbook is used within the discipline “sales management in trade” and others. The textbook is intended for students in the field of study 38.03.06 “trading business” and 38.04.06 “trading business” as part of bachelor's and master's programs.

Author

O.S. Karashchuk, A.F. Nikishin, T.V.Pankina, L.A. Bragin, E.A. Mayorova

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