MODERN TECHNOLOGIES IN FORMATION OF ASSORTMENT

The purpose of the textbook “Modern technologies in formation of assortment” is to provide students with knowledge in the field of forming a trade assortment in modern conditions, in particular, the use of digital technologies in forming an assortment. The textbook is used within the discipline “Sales management in trade”, “digital forms and methods of sales” and others. The textbook is prepared in accordance with the program of the discipline of the same name and is intended for students majoring in 38.03.06 “Trade business”.