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The purpose of the textbook &ldquo;Management of intangible resources in trade&rdquo; is to provide students with knowledge in the field of management of intangible resources of trade. The textbook is prepared in accordance with the program of the discipline of the same name and is intended for students majoring in 38.03.06 &ldquo;Trade business&rdquo;.

MANAGEMENT OF INTANGIBLE RESOURCES IN TRADE