In the original languageTranslation into English
INTANGIBLE RESOURCES IN THE IMAGE OF MODERN TRADE
Year of publication
2023city
PrahaAuthor
S.V. Panasenko, O.S. Karashchuk, A.F. Nikishin, T.V.Pankina, E.A. Mayorova
ISBN:978-80-88612-14-8
153
0
153
0
The purpose of the textbook on “Intangible resources in the image of modern trade” is to systematize knowledge about the intangible resources of trade as an important element of its business image. The textbook is intended for students in the field of study 38.03.06 “trading business” and 38.04.06 “trading business” as part of bachelor's and master's programs.
Author
S.V. Panasenko, O.S. Karashchuk, A.F. Nikishin, T.V.Pankina, E.A. Mayorova
ISBN:978-80-88612-14-8
153
0
153
0