FORMATION OF ASSORTMENT POLICY IN TRADE

An important area that directly affects the efficiency of economic activity of trade organizations is the formation of an assortment policy. The tutorial discusses the formation of a range of products taking into account various factors of the external and internal environment of a trade organization, as well as aspects of effective assortment management. The textbook covers issues related to the selection of the product range offered in the context of digital trade. The textbook is intended for students in such fields of study as 38.03.06 “trading business” and 38.04.06 “trading business” as part of bachelor's and master's programs.