CREATING A PRODUCT RANGE MATRIX IN E-COMMERCE

The purpose of the textbook “Formation of an assortment matrix in e-commerce” is to help students acquire skills in the field of forming an assortment of e-commerce.The study manual is used within the discipline “sales management”, “digital forms and methods of sales” and others. The textbook is prepared in accordance with the program of the discipline of the same name and is intended for students majoring in 38.03.06 “Trade business”.