COMMERCIAL EQUIPMENT IN RETAIL

Retail equipment of retail stores remains the most important element of marketing, sales management. The planning of the placement of commercial equipment is carried out taking into account the assortment, marketing policy of the trading company. This tutorial defines the role and importance of equipping stores with commercial equipment. This tutorial provides classifications of commercial equipment: uncooled commercial equipment and refrigerated commercial equipment. It also analyzes the features of the management of a trading enterprise as a property complex. The textbook is intended for students, undergraduates studying in the following areas: "Trading", "Commerce", "Retail Management" and other areas. This manual is of great interest for store managers.