BUILDING A REPUTATION FOR A TRADING ORGANIZATION

The purpose of the textbook “Formation of the reputation of a trading organization” is to enable students to study a number of factors that directly influence the reputation of a trading organization. The study manual is used within the discipline “sales management”, “intangible resources in trade” and others. The textbook is prepared in accordance with the program of the discipline of the same name and is intended for students majoring in 38.03.06 “Trade business”.