THE ANTECEDENT FACTORS OF STUDENT LOYALTY IN HONG KONG: A SUB-DEGREE EDUCATION LEVEL

This book represents the outcomes of the research in the field of the education in Hong Kong. The authors discover several general issues in the field of the development of the sub-degree programs in contemporary Hong Kong and the successful marketing strategies. It is stressed that the articulation pathway is a significant factor, undervalued in most cases by the current administrations of the schools. The recommendations could be disseminated and used in the other national and geographical context. The authors consequently used PLS-SE modeling in building up the final model. The algorithm could be reproduced in the forthcoming research. The book could be useful for the researchers, practitioners, students and professors, everyone who is interested in the problems of education and human development under the market economy. Lap Ming Liu is a young researcher, teaching in Hong Kong Institute of Vocational Education Elena Kasimovskaya is a visiting Professor at SBS Swiss Business School, DBA and MBA programs mentor SBS Educational Series All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, with permission of the authors and SBS Swiss Business School. SBS Swiss Business School University of Applied Sciences Institute, Flughafenstrasse 3 8302 Kloten-Zurich, Switzerland http://www.sbs.edu