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T.I. Uryaseva, E.A. Mayorova

RESOURCE POTENTIAL OF TRADE ORGANIZATIONS


ISBN 978-3-903197-61-9

DOI https://doi.org/doi.org/10.29013/UryasevaTI.MayorovaEA.RPTO.40.2019

The study guide analyses current problems of acquisition and management of the resource potential of a trade organization. Special focus is given to intangible resources and the effectiveness of their use in trade. Designed for undergraduate and graduate students pursuing degree in Business, Economics, Management.