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Austrian Journal of Humanities and Social Sciences, Issue 5-6/2016

Comprehension of the phenomenon of public communications

DOI: https://doi.org/10.29013/AJH-16-5.6-42-44

Pages: 42 - 44

Authors: Vasylieva L. A.

Abstract: The article is an attempt to understand the phenomenon of public communications as a special integrator of cross-cultural space, able to reveal personal and cultural discourses.

Keywords: publicity, brand, advertising, culture, cultural code

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