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Austrian Journal of Humanities and Social Sciences, Issue 9-10/2015

Critical discourse analyze in the study of political placard discourse – conceptual schema of analysis

DOI: https://doi.org/10.29013/AJH-15-9.10-91-96

Pages: 91 - 96

Authors: Gryshchenko M.

Abstract: The author pay attention on the political placards presented during the protest discourse analysis. The author successively disclosed the key features of political placard as political discourse, its basic characteristics and role in contemporary protest movements in the paper. Based on the main characteristics of the political poster as a discourse, it is presented the conceptual schema of the political placard analysis using N. Fairclough’s CDA, completed elements of R. Wodak’s historical discourse method.

Keywords: Critical discourse analyze, new social movements, social protest, political discourse, political placard discours

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