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Austrian Journal of Humanities and Social Sciences, Issue 3-4/2015

Cognitive strategies of impact in media discourse

DOI: https://doi.org/10.29013/AJH-15-3.4-127-130

Pages: 127 - 130

Authors: Issina G. I., Kondratyeva Y. T.

Abstract: The article investigates cognitive strategies of impact in contemporary press in order to identify the most effective mechanisms of influence on recipient in media discourse. The cognitive approach has received a great popularity in the realm of media discourse study: due to its mediator role mass media do not simply reflect or mirror the events of reality but rather create a new reality through interpretation processes. The research was carried out on the base of material taken from the news broadcasts on Eastern and Western channels

Keywords: discourse, mass media, cognitive mechanisms, strategies of impact.

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