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Austrian Journal of Humanities and Social Sciences, Issue 5-6/2014

Types of logistics strategies in modern Russian companies and goals of their implementation

DOI: https://doi.org/10.29013/AJH-15-5.6-171-179

Pages: 171 - 179

Authors: Ponomarev A. S.

Abstract: The article describes the main types of logistics systems in the Russian context, and basic directions of their implementation in modern companies are defined. A practical comparison between the effectiveness of construction of a logistics chain and effectiveness of a company’s activity was performed. The strengths and weaknesses of logistics strategies were revealed on the basis of sociological analysis; beneficial final goals were identified; a classification of Russian companies upon the principle of implementation of logistics strategies was conducted. The performed analysis of data shows that a significant number of companies realize «pure» strategies and only 33 % realize combined ones. Classifications presented in the research are of interest for the interpretation of the obtained results from the point of evaluation of the level of market orientation of modern Russian companies and role of logistics strategies realized by them in order to achieve their goals.

Keywords: adaptive logistics, management, logistics strategy, Russian companies, a strategy focused on the process, a strategy focused on the exchange of information, a strategy focused on the market, mixed strategy, coordination of logistics

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