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Austrian Journal of Humanities and Social Sciences, Issue 5-6/2014

Improving the competitive strategy of the building enterprise

DOI: https://doi.org/10.29013/AJH-15-5.6-143-147

Pages: 143 - 147

Authors: Ashinova M. K., Chinazirova S. K., Pshizova A. R.

Abstract: The article describes the main characteristics of the competitors of «New Building», the analysis of competitive strategy and SWOT-analysis, which allowed us to determine the strengths and weaknesses of the company. The results of expert assessment of the factors that enhance the competitiveness of the building enterprise. In addition, a model of the system of management of competitiveness of «New Building» using marketing methods

Keywords: competitiveness, types of competitive strategies, complex marketing activities, model management system competitiveness.