Pages: 143 - 147
Authors: Ashinova M. K., Chinazirova S. K., Pshizova A. R.
Abstract: The article describes the main characteristics of the competitors of «New Building», the analysis of competitive strategy and SWOT-analysis, which allowed us to determine the strengths and weaknesses of the company. The results of expert assessment of the factors that enhance the competitiveness of the building enterprise. In addition, a model of the system of management of competitiveness of «New Building» using marketing methods
Keywords: competitiveness, types of competitive strategies, complex marketing activities, model management system competitiveness.