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European Science Review, Issue 9-10/2016

The potential of private labels in the development of electronic trade

DOI: https://doi.org/10.29013/ESR-16-9.10-259-261

Pages: 259 - 261

Authors: Boykova A. V., Nikishin A. F.

Abstract: The modern trade is directly connected with the use of the opportunities of the Internet. In its turn the competition in the e‑commerce is higher than in the traditional trade. In the result the trade organizations have to search for new ways to improve their competitive position. The problem is that a number of intangible resources, which can be used for this purpose, belong to the commodity manufacturers. The article deals with the private labels and their role in enhancing the efficiency of the economic activity of the e‑commerce organizations

Keywords: trade, retail trade, electronic commerce, electronic trading, private label.

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